Today's internet is filled to the brim with modern websites!
The competition to rank your website higher than others is real.
However the payoff of having a highly ranked page drive more traffic and help you gain more potential customers can be very rewarding.
That's why you need to make sure these 8 key elements are incorporated on your site, to help you stand out above your competition.
I mean, what business owner wouldn't want to be do better than their competition?
So it just stands to reason: you have to offer a better experience and design to attract the attention of new clients, customers, and anyone else that's potentially interested in your business.
With that being the case, let's go over the 8 key components that are necessary for driving MORE traffic to your website!
Mobile smart phones have taken over the world. More than 50% of web users are now browsing the web on their smartphones and other remote devices.
Consumers intuitively browse the web while walking, enjoying coffee and laying in their beds. As such, your website NEEDS mobile-friendliness to survive in this day in age.
Not only will it boost your site's Google ranking, it will also entice consumers to visit again.
Here's an example that may put the importance of mobile-friendliness into perspective.
Say you were planning to book tickets for your next vacation, and you were deciding on which air carrier to use.
You quickly do a search on google, and click on one of the many search results.
To your dismay, the page is completely broken; text is all over the place, buttons on top of each other, you have absolutely no idea how to even start looking for tickets.
Let's be honest, wouldn't you press the back button like your life depended on it?
The same thing is true for a visitor coming to your website and seeing a broken page on mobile. Your business can't afford to not be mobile-friendly!
Content is the backbone of the majority of modern websites.
As the old saying goes 'Content is King', with customers and search engines alike, valuing quality content more than any other digital resource.
If content has not been your primary focus so far, then it may be time to reconsider your approach, strategize, and come up with some high-value content.
You have to think from the consumer perspective when designing your content.
Modern websites excel when they focus expressly on their consumer.
Good content and beautiful visuals are surefire ways to turn a visitor into a potential customer.
The primary goal of SEO is to optimize your website’s ranking on search engines (Google, Bing, Yahoo, & Duckduckgo - just to list a few).
A website with good SEO gets more traffic flow, which in turn raises the chances of gaining potential leads and customers.
In truth, SEO is a free of cost marketing tool, and if used appropriately, can help your website appear at top of the search results (without even running ads)!
The site's navigational layout is another key element that you need to pay special attention to.
Just as with the title of Steve Krug's (acclaimed UX guru) best-selling book, 'Don't Make Me Think', you should take extra precautions to ensure your navigation is as simple as possible, and doesn't require your visitors to think!
It's best to make it clear and responsive so that visitors can access every portion of the website without difficulty or frustration.
The use of a simple navigation system to assist users in locating the details they're searching for is highly encouraged when designing of a successful modern website.
The visual design of your website is the very first thing your visitors see, and is a very big contributor to whether they decide to stay, or flee to one of your competitors instead.
A great way to make your website more visually enticing is to use eye popping graphics.
Just note, you only have 1/10th of a second to convince your visitor that your website is both trustworthy and professional.
As such incorporating stunning visual design that sparks your users' interest may be challenging, but definitely worth the investment.
The most notorious complaint vocalized by website surfers is website lag / the time it takes your website to load.
Its human psychology that we believe fast websites to be more reliable and professional.
We relate the speed of a website to confidence, trust, and efficiency.
From a business owner perspective, a website that isn’t fast has a much lower chance of bringing in business.
A good website can predict the expectations of users and can cater to their demands smoothly, it also has all the elements in a sensible arrangement.
For example, if a person is searching for a service or product on a search engine that you provide, you must have a website landing page that is addressing their specific query instead of forcing the visitor to filter through all the products and service information.
The old acronym KISS ('Keep it simple, stupid') is exactly the way you should approach your website's design, UI, UX, and surface-level functionality.
The easier your site is for your user, the more likely they are to stay, and become potential customers.
This may come as a surprise, but in most cases, a site visitor is not interested in visiting your entire website.
The intention of their visit may just be to get some information from your website i.e. an address, a phone number, a service, or some other chunk of data.
For this reason, it is vital to put key information in conveniently accessible locations.
All of us can recount an event where we were unable to find a parcel of info on a website, and left in disappointment (or even frustration at times)
Preventing this from occurring reduces the chances of a visitor leaving your website for good.
As can be stipulated at this point, a proper modern website with the key components we've discussed, ensures greater visitor retention and better visitor satisfaction.
This in turn increases the chances your website's users will convert to clients, leads, or even repeat customers!
So what's the bottom-line?
Ultimately consumer engagement and satisfying the expectations and needs of the individuals visiting your website should be your top priority.
Utilize the above points as guidance in building a website experience that blows your competitors out of the water, and your visitors right into your front pocket!